Meme's Curry

Meme’s Curry has evolved from a passion project into a staple of the Kuwaiti dining scene, known for its "Meme & Friends" characters and robust menu. However, their digital footprint didn't fully capture the immersion of their physical locations. They wanted their website to reflect their growth from a home kitchen to a multi‑branch franchise while communicating the unique personalities of their brand mascots. The existing online presence lacked the interactive storytelling required to engage their youth‑centric audience and didn't effectively showcase the depth of their "Food for the Soul" mission.

Task: The Objective

• Build a Unified Brand System: Consolidate the visual identity to ensure the "Meme & Friends" characters and logo look consistent across all mediums.
• Design Physical Touchpoints: Create environmental graphics and signage concepts to make their locations instantly recognizable.
• Develop Branded Merchandise: Design apparel and accessories, such as tote bags and embroidered apparel, to turn loyal customers into brand ambassadors.
• Create a Dynamic Webflow Site: Build a digital hub that mirrors this new visual depth, creating an emotional connection with visitors.
• Communicate the brand narrative through the "Meme & Friends" characters like how we transformed vision into visual stories like Drip Coffee case study.
• Ensure the site is mobile‑responsive and SEO‑optimized to capture local search traffic for Japanese cuisine.

Action: The Solution

Lot Designs executed a holistic branding strategy that began with refining the visual language and extended into a custom Webflow experience.

• Visual Identity & Merchandise: We amplified the brand's street-style appeal by designing custom merchandise, including branded tote bags and apparel, ensuring the brand lives beyond the restaurant walls. We also standardized internal assets like staff ID cards to maintain professionalism.
• Environmental Design: We brought the brand to the streets with high-impact signage concepts, including neon storefront displays and appetizing billboard advertisements.
• Digital & Social Strategy: We developed engaging social media templates for campaigns like Father's Day and blood donation drives, ensuring the digital narrative remains active and community-focused.
• Webflow Development: This visual overhaul was anchored by a high-energy website. We implemented a seamless location finder and integrated clear calls‑to‑action, guiding visitors toward ordering while offering deeper reading on how to evaluate your narrative through our blog.

Result: The Impact

• Cohesive Brand Experience: From the neon sign outside to the mobile menu in a customer's hand, the brand now feels singular and immersive.
• Increased Brand Visibility: The new merchandise and signage designs have turned physical locations and customers into active advertising channels.
• Strengthened Community: The character-driven social content and consistent visual storytelling have deepened the emotional connection with their youth-centric audience.
• Operational Clarity: Standardized assets for staff and marketing have streamlined their internal operations as they continue to open new branches.

Conclusion

By treating Meme's Curry not just as a restaurant, but as a lifestyle brand, Lot Designs created a powerful visual ecosystem. We successfully translated their "Food for the Soul" philosophy into tangible assets, from billboards to tote bags, anchored by a robust digital platform that invites everyone to join the Meme's Curry community.

See It Live