Quiq Supermarket Brand Identity

Overview

Quiq Supermarket, a local startup supermarket brand in the Philippines, sought to establish a strong brand identity that would resonate with their target audience and differentiate them in a competitive market. They turned to Lot Designs for expertise in brand concept, naming, logo design, and comprehensive creative direction. Our goal was to create a brand that reflects Quiq Supermarket’s commitment to convenience, quality, and community.

Objectives

• Develop a unique and memorable brand identity
• Create a compelling brand concept and name
• Design a distinctive logo
• Provide overarching creative direction for the brand

Approach

Brand Concept and Naming

Our team conducted extensive market research to understand the local supermarket landscape and identify key attributes that would appeal to the target audience.

• Market Analysis: Analyzed competitors, market trends, and customer preferences to inform the brand strategy.
• Brainstorming Sessions: Engaged in creative brainstorming to generate potential brand names and concepts that align with the supermarket’s values and vision.
• Brand Naming: Selected “Quiq” to emphasize convenience and speed, reflecting the supermarket’s promise of a fast and efficient shopping experience.

Logo Design

The logo needed to be simple yet striking, encapsulating the essence of Quiq Supermarket.

• Conceptualization: Developed multiple logo concepts, incorporating elements that symbolize speed, freshness, and reliability.
• Refinement: Worked closely with the client to refine the chosen concept, ensuring it meets their expectations and resonates with their audience.
• Final Design: Created a final logo that is versatile, easily recognizable, and adaptable across various mediums.

Creative Direction

Our creative direction ensured that all brand elements consistently conveyed Quiq Supermarket’s identity and values.

• Visual Identity: Established a cohesive visual identity, including color schemes, typography, and imagery that reflect the brand’s character.
• Brand Guidelines: Developed comprehensive brand guidelines to ensure consistency in all marketing materials and communications.
• Marketing Collaterals: Designed a range of marketing materials, including business cards, signage, packaging, and digital assets, to maintain a unified brand presence.

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Implementation

The project was executed in several phases, with careful attention to detail and collaboration with the Quiq Supermarket team.

1. Research and Strategy: Conducted initial research and defined the brand strategy.
2. Concept Development: Created and refined the brand concept, name, and logo.
3. Design Execution: Developed visual identity elements and marketing collaterals.
4. Finalization and Handoff: Provided the client with all brand assets and guidelines for future use.

Results

• Strong Brand Identity: Successfully established a distinctive and memorable brand identity that differentiates Quiq Supermarket in the market.
• Positive Market Reception: The brand’s unique concept and visual appeal have been well-received by the target audience, contributing to increased brand recognition and loyalty.
• Consistent Brand Presence: Comprehensive brand guidelines have ensured consistent and effective use of the brand across all platforms and materials.

Conclusion

Lot Designs’ collaboration with Quiq Supermarket demonstrates our ability to create a powerful brand identity from concept to execution. Through strategic planning, creative design, and meticulous attention to detail, we delivered a brand that embodies Quiq Supermarket’s values and connects with their community. Explore the transformation and learn more about our approach to brand building:

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