The Shed (Safe Car Storage Rental)

Overview

The Shed, a car storage brand based in Abu Dhabi, needed a compelling brand identity that would establish its presence and appeal to luxury car owners. The brand required a sophisticated and secure image to convey trust and exclusivity. Lot Designs was tasked with developing the brand concept, name, logo, and comprehensive creative direction to position The Shed as the premier car storage solution in the region.

Objectives

• Create a distinctive and memorable brand identity
• Develop a compelling brand concept and name
• Design a sophisticated and recognizable logo
• Provide overarching creative direction for the brand

Approach

Brand Concept and Naming

Our team began with in-depth research to understand the luxury car storage market and identify key attributes that would resonate with potential customers.

• Market Analysis: Studied competitors, market trends, and customer preferences to inform the brand strategy.
• Creative Brainstorming: Held brainstorming sessions to generate brand names and concepts that align with the brand’s values and vision.
• Brand Naming: Chose “The Shed” to evoke a sense of exclusivity and personalized care, reflecting the brand’s promise of a premium storage experience.

Logo Design

The logo needed to be elegant and sophisticated, capturing the essence of luxury and security.

• Conceptualization: Developed multiple logo concepts incorporating elements that symbolize security, luxury, and exclusivity.
• Client Collaboration: Worked closely with The Shed team to refine the selected concept, ensuring it meets their expectations and resonates with their target audience.
• Final Design: Delivered a versatile and easily recognizable logo that works across various platforms and materials.

Creative Direction

Our creative direction ensured all brand elements consistently conveyed The Shed’s identity and values.

• Visual Identity: Established a cohesive visual identity, including color schemes, typography, and imagery that reflect the brand’s sophistication and exclusivity.
• Brand Guidelines: Created comprehensive brand guidelines to maintain consistency in all marketing materials and communications.
• Marketing Collaterals: Designed a range of marketing materials, including business cards, signage, brochures, and digital assets, to ensure a unified brand presence.

Implementation

The project was executed in a structured manner, with close collaboration between Lot Designs and The Shed team.

1. Research and Strategy: Conducted initial research and defined the brand strategy.
2. Concept Development: Created and refined the brand concept, name, and logo.
3. Design Execution: Developed visual identity elements and marketing collaterals.
4. Finalization and Handoff: Provided the client with all brand assets and guidelines for future use.

Results

• Distinctive Brand Identity: Successfully created a sophisticated and memorable brand identity that differentiates The Shed in the market.
• Positive Market Reception: The brand’s exclusive concept and elegant visual appeal have been well-received by the target audience, contributing to increased brand recognition and customer trust.
• Consistent Brand Presence: Comprehensive brand guidelines have ensured consistent and effective use of the brand across all platforms and materials.

Conclusion

Lot Designs’ collaboration with The Shed demonstrates our expertise in crafting a powerful brand identity from concept to execution. Through strategic planning, creative design, and meticulous attention to detail, we delivered a brand that embodies The Shed’s values and connects with their exclusive clientele.